VidaPulse as a Hotjar alternative
Hotjar is excellent at the page: click and scroll heatmaps, session recordings, funnels and on-site surveys. What it cannot see is what happens inside an embedded video player. On a VSL page that is the part that matters most, and it is the only part VidaPulse measures.
The page and the video are different questions
Hotjar answers "did people scroll, click and leave the page". VidaPulse answers "at which second of the video did they stop watching, and did they reach the offer". Many teams run both, because they do not overlap.
VidaPulse vs Hotjar, side by side
Every row, including the ones where Hotjar is the better tool.
| VidaPulse | Hotjar | |
|---|---|---|
| Second-by-second engagement inside the video | Yes. | No. YouTube and Vimeo iframes are not tracked by default and show as a placeholder in recordings. |
| Price | Free on 1 video. Starter $29/mo, Growth $79/mo. | Now sold as Contentsquare. Experience Analytics Growth is $49/mo ($39/mo billed yearly), Pro and Enterprise are quote-only. |
| Did the viewer reach the offer in the video? | Yes. | No. |
| UTM attribution | Yes, on Growth. | Yes, filter recordings by source. |
| Click and scroll heatmaps of the page | No. | Yes. Their core strength. |
| Session recordings | No. | Yes. |
| On-site surveys and feedback | No. | Yes. |
| Free plan | Yes. 1 video, free forever. | Yes. Up to 200k sessions a month, but only 5% of sessions are recorded and data is kept 1 month. |
Hotjar figures: hotjar.com/pricing now redirects to contentsquare.com/pricing, read on 14-11-2026. Embedded-video behaviour is from Hotjar's help centre.
VidaPulse stronger Both do it Hotjar stronger
When Hotjar is the better choice
Hotjar is the right tool for understanding the page: layout, clicks, scroll depth, recordings and visitor feedback. It is not a replacement for video analytics, and VidaPulse is not a replacement for it. On a VSL page, run both.
VidaPulse pricing
One flat price per account, not per seat. Every plan starts free.
- Free, $0 forever: 1 video, plays, play rate, unique visitors.
- Starter, $29/mo + 18% GST: up to 10 videos, drop-off point, heatmap, geo and device.
- Growth, $79/mo + 18% GST: up to 20 videos, UTM attribution, conversion tracking, server-side pixel forwarding, AI insights.
- Scale, $199/mo + 18% GST: multi-user, API access, white-label reports.
Questions
Can Hotjar track video engagement?
Not inside the player. It can show a click on the play button, but not which seconds were watched, skipped or replayed.
Do VidaPulse and Hotjar conflict?
No. They measure different things and can run on the same page.
Longer write-up: VidaPulse vs Hotjar in the video analytics guide.
See where buyers leave your video
Free forever on 1 video. No card. Works with the video you already have.
Show my drop-off point →